Some problems aren’t problems to be solved. They are realities to be replaced.
What if we told you there’s a framework that can help you imagine a whole new reality?
A system rooted in first principles thinking, that helps you build a coherent alternative to the entrenched system.
This is the Vacation Logic framework.
Radical change isn’t just for visionary geniuses.
It’s a method that anyone can learn.
Vacation Logic is a framework for departing from the status quo.
Everything you need to try it is in the book.
What is Vacation Logic?
Most frameworks help you improve the reality you’re in.
This one helps you leave it.
Vacation Logic is a method for reimagining systems from first principles. It starts from the premise that some realities aren’t broken—they’re just the wrong ones altogether. In those cases, what’s needed isn’t optimization, but a reimagination. Vacation Logic helps you name the invisible rules you’re working within—and then take a deliberate step away from them.
It’s not a brainstorm. It’s not an innovation funnel.
It’s a map out of the logic of the reality you’re trapped in.
How it works.
You already know how to do this. Every time you plan a vacation, you take a deliberate step away from the rules of your everyday life—into a different rhythm with different rules.
The shift is intentional. That’s what makes it work.
Vacation Logic takes that same approach and applies it to real-world systems—business models, industries, systems problems. It shows you how to deconstruct your current reality into its core building blocks (what we call essences), and how to reassemble them using structured patterns of change.
Every reality was once designed. Most were designed by accident.
Now you can design a new reality with intent.
Services We Offer
We offer ways to learn, apply, and co-create new realities using the framework behind the book.
Training
We teach the framework in a structured, hands-on format—in a Vacation Logic bootcamp for innovation teams and systems designers. You’ll learn how to break apart current realities, invert each building block, and construct alternatives that make more sense.
Participants don’t just leave with ideas. They leave with tools—and an altered sense of what counts as “possible.”
Interacting
Some teams don’t need another idea. They need help making a different logic operational.
We work directly with organizations to apply Vacation Logic to their challenges—business models, portfolios, product strategies.
We don’t optimize what’s there. We help you think of the version that isn’t.
Collaborating
We’re researching the links between maximal change, mathematics and linguistics —specifically the role of the NOT operator. If not this, then what? is just the first step in sharing our insights. We are working on software that makes this logic more accessible to accelerate radical systems change.
If you’re working on complex challenges—and interested in funding tools and research that can accelerate radical systems change—we’d love to explore it together.
Start designing different realities.
Four tools from the book. Free to download.
Use them to explore your current reality—
and imagine the one that comes next.
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A fast and flexible way to capture fragments of a reality as you hear them. Best used during interviews, observations, or the early stages of exploring your current reality.
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A structured template for breaking down any situation into its most essential building blocks (essences).
Ideal for individuals or small teams doing early-stage reality deconstruction.
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A more detailed version of the Canvas, designed for presenting the structure of a current reality—or a proposed new one. Use this when you’re ready to show how the pieces fit together, clearly and coherently.
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For each essence, there’s more than one manifestation.
Use this canvas to apply the Operators of Change and uncover radically different manifestations for the same essence.
This is where you collect the possible manifestations of your new reality.