If the idea of tweaking your current reality feels safer than creating a new one — this book is not for you.
Most books help you to improve or optimise the current reality. This one helps you leave it behind.
This is a book for those who suspect that staying the course might be the most dangerous strategy of all. It’s for the change agent who knows deep down that real progress won’t come from marginal gains — but from rebuilding a new reality, from first principles.
At its core is the concept of the complement — the structural opposite of what currently exists — which offers a surprisingly accessible pathway toward building coherent, relevant alternatives to entrenched systems.
If not this, then what?
Reimagining reality using First Principles
Drawing on mathematical logic, a real-life case study and a surprisingly insightful analogy to how we plan our vacations, If not this, then what? introduces a rigorous yet intuitive framework for maximal change — change that doesn’t solve problems, but renders them irrelevant.
If not this, then what? equips you to apply first principles thinking: Identifying the building blocks of your current reality, surfacing its invisible assumptions, and exploring the space of what might come next.
And through it all, it shows that radical change isn’t wishful thinking — it’s a skill.
One that, with the right tools, anyone can learn.
What you’ll get in the book…
If you’ve been stuck trying to fix the wrong version of a problem, this book gives you a clean, structured way out. It’s not about creativity. It’s about clarity.
First Principles, Made Practical
You’ve heard of first principles thinking. This book shows you how to actually do it—step by step, with structure, and without disappearing into abstraction. It’s strategic clarity, not philosophical purity.
Real world Cases
Discover real-world shifts that didn’t just tweak the system, but rewired it. The book unpacks how industries like aviation can undergo a full-paradigm change—and why it works.
A Visual Language and Tools for New Realities
See how complex systems can be mapped—and remapped. The book includes tools like the Reality Canvas and Inversion Canvas to help you make your logic legible to others, and yourself.
Ready to leave your current reality behind?
Order your copy today and learn how to:
Map any reality using our signature tool — the Reality Canvas
Surface the hidden assumptions and structural tensions that will trigger the next change in your reality
Rebuild realities essence by essence, using complement thinking — not just optimisation.
