The 3 Orders of Change. Innovation, Disruption & Realities

In ‘If not this, then what?’, we don’t talk about minor tweaks. We don’t even talk about major disruption. We talk about realities.

But we don’t mean reality as a metaphor or some vague aspirational future state. We mean actual systems—total environments—made up of rules, logics, relationships, and assumptions that feel immutable… until they aren’t.

This is our word. Not because the others are wrong, but because they’re no longer enough.