Some problems cannot be ‘solved’. They need to be made irrelevant.

If not this, then what? is a book about maximal change —
and the method to get there.

Built on first principles thinking — but made fully applicable — this is a practical guide to reimagining systems from the ground up.

Order your copy today and learn how to:

• Map any reality using our signature tool — the Reality Canvas

• Surface the hidden assumptions and structural tensions that will trigger the next change in your reality

• Rebuild realities essence by essence, using complement thinking — not just optimisation.

Paperback: EUR 35.00 / GBP 30.00 / USD 39.00